From online to offline: what we learned from the TFP Live event

On 2nd April part of The Design Pot team headed to Milan for the first TFP Live event. Organized by the magazine The Friday Project, it was a day dedicated to creativity and animated by workshops, talks, a roundtable about self-produced design and small painting and photography exhibitions. To us it was the very first event after the launch of the new website and also the first one in which we were the media partner.

As a very international team, we reached Milan coming from Zurich, Rome and Rimini. The team behind The Friday Project built a lovely booth for us and we had the chance to present our magazine to the attendees and guests.



What we learned from taking part to the TFP live event?

As an online magazine we usually interact with people thanks to the website and our social media channels. Working only online (we even don’t have a physical office but a virtual one) requires managing certain side effects, especially regarding the perception of our job from the audience. Going offline meant meeting people in person, giving them the opportunity to shake our hands and to match the magazine with the people who are actually running and developing it.



Once, in an article Luciano Floridi translated from Egon Zehnder, there was stated: “we are always onlife. There is no real separation between online and offline lives.” Although I am a digital professional, I don’t think people are intertwining both the sides of their life. There is still a clear separation, because the direct interaction is psychologically stronger than the one that happens only online.

Have you ever worked with someone that you met online? If your answer is yes, you can feel how powerful is shaking hands and laughing and taking pictures together with those people in the real life.

[bctt tweet=”Online and offline lives reinforce each other.”]


Having said so, I think that taking part to the event clarified to the people we met what we are doing with the magazine and what the values we believe are. We also reinforced old connections, planting some seeds for new collaborations.


Talking about interactions in the real life, we had — once again — the confirmation that networking is key, especially if you are part of a creative project. It doesn’t matter if you have an online or offline office, if you are based in Europe or in Australia, making new contacts is crucial if you’d like to create opportunities. The Design Pot has been chosen as media partner of the event because it talks about independent designers and its fresh approach to design is compatible with the one at The Friday Project.

The way in which the two magazines came in contact has been thanks to an email that a new expat in town (Laura) send me. The same email became an offline meeting at the Sprüngli cafè in Zurich… and we both discovered to be part of two magazines’ staff…

[bctt tweet=”You never know where an opportunity is hidden.”]

I am well aware, I’m only one of the many who are talking about the importance of real life meetings. What I really wanted to share here is that, for us as a magazine, it was important going out of our “online mode” and see the faces, the reactions of the people who were surfing our website at the booth or listening about the project during the round table. It gave us the precious opportunity to better know them and, let me say, this is priceless. 

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