Every once in a while, there is a collection you can’t take your eyes off, just like like the one we would like to introduce . “Hard Copy” is a collection created by Noa Raviv as her graduation work at Shenkar college of Engineering and Design in Israel.
This innovative work by Noa caught the attention of the fashion industry and she already won several awards such as, the excellence award by Leitersdorf foundation and the 3D Printshow Fashion Designer of the Year Global Awards 2014 in London. The 28-year-old designer was born and raised in Tel Aviv, Israel, a place that is not foreigner to invent and embrace new technologies. Israel is a country known for its innovative high-tech industry: just in 2014 Israeli startup companies were sold out for 6.94 billion dollars. On the other hand, the Israeli fashion industry is less known for its fashion designers, and no big fashion brand is yet to come out from its borders. Young designers are usually struggling to survive the daily reality. This is one of the reasons why Noa Raviv collection is so extraordinary. It is a link between 3D technology and Fashion Design. To create this unique looks she collaborated with Stratasys, one of the largest manufacturers of 3D printers in the world.
3D printing and other new technologies may help Israeli fashion designers to create a whole new design category. It feels like the seeds were sown but only time will tell. For now the collection she created is not yet wearable but the concept is getting us more and more close to the day we start printing our own wardrobe. Noa’s first inspiration for this collection goes back to classical Greek sculpture. She explains that classical Greek sculpture oncerepresented an ideal of beauty. Ever since it was copied and reproduced many times throughout history until it became an empty repetition of style. We live in a culture where everything is replicated so… what is the value of an original object? She deliberately created defective digital images using a 3D modelling software. The deformed objects were created by a command that the software is not able to execute. These objects cannot be printed, nor produced in reality. They exist only in the virtual space. She interpreted those deformed grids turning them into beautiful flowing shapes that create a kind of optical illusion. The tension between the real and the virtual, between 2D and 3D is the final outcome.
Each outfit presents an alternate reality that exists within the virtual world. For example, the grid is a tool used by modelling programs such as Illustrator and AutoCAD in order to understand size, scale and proportion. Within the context of the collection, the vertical and the horizontal vector lines are represented by black and white polymers. This is contrasted by lines of orange that decorate the outlines of the pleated textiles, the orange line meant to represent the action of selecting the edge of a volume or surface in modelling software. As for material, she used pleated fabric with a special colouring technique, as well as tulle, silk and organza in black, white and sheer tones. All are layered, ruffled and pleated into voluminous shapes. Plain white and sheer skirts provide a clean background to the exaggerated patterned tops. Grid-like lines are warped and stretched across parts of the garments to create optical illusions throughout the body. Two 3D-printed pieces, formed from ribbed layers of polymer, were created on a Stratasys Objet Connex multi-material machine. The 3D printed objects were stitched to the garments. All in all the 3D and 2D are beautifully combined in different techniques. As for the future, Noa is currently working on her next collection, preparing to few shows and exhibitions that will take place in 2016. She is also planning to move with her husband to New York soon. We are very curious to see what she will do next and we will keep on following.