Super concept, super experience

Supermarket Concept Store is one of our favorite places in Belgrade, where we go to whenever we are in town.

We love its absolute uniqueness, its interesting flair and one of its culinary masterpieces: the Eggs Benedict. And we are sure that also many other locals and tourists have already been seduced by its atmosphere and its concept idea. This concept store was opened in November 2008 and is considered as the first Belgrade’s concept store. It hosts a restaurant and bar area, a store, an art gallery and a spa zone. Supermarket was a former discount supermarket, hence the name. Its interior looks raw, apparently unfinished and is characterized by brick walls, concrete columns and ceiling, and recycled wood material retail modules and shelves. However, this effect is intentional: everything is meticulously furnished and decorated. As stated in Archilovers, by using the golden years of communism to draw inspiration, the designers’ team (reMiks Architects studio) created an imperfect background for the educated customer’s perfect fetishes”.

Supermarket is a multifunctional place where you can sip a cup of coffee while reading one of the borrowed books from the shelves and, afterwards, have a look at the various objects. Here are to be found the latest collections of established fashion houses and collections designed by local designers, interior design objects, home accessories, books about art and architecture, jewelry, cosmetics and much more. For instance, some of our favorite brands are Bleyzer (bags and accessories), Paun Soap (creative soaps) and Hookl und Stool(furniture) and many others that are worth at least a look. Periodically Supermarket hosts events of various kinds and offers the space to local artists for contests, shows and performances. Thus, you will find showcased both ideas already in production and ideas created here. This article is only a taste of what is there. Supermarket is located in the heart of the city, stop there for a moment, order a cup of coffee and let your experience be improved because design is a way of life here. Supermarket definitely deserves a visit!

Photo credits:, Marina Miljkovich

Official website:

Address: Visnjiceva 10 – 11000 Belgrade

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