The design pot is an international editorial project about design, architecture and illustration. Its mission is to bring to the general public „out of the box“ designers and artists, supporting new talents and young companies. How we scout them? Searching the web everyday and, above all, taking part in design industry events and exhibitions.
Global citizen but with Switzerland in its heart, The design pot is based in Zürich and has a special focus on the Swiss design scene.
The name was born in a hot late summer afternoon on the left bank of the river Limmat. The logo is a visual expression of the core values: passion for design, „creategy“ and talent scouting.
In the Pot we mix up fresh and coloured ingredients and we serve written and visual contents, promoting emerging people. Indeed the palette contains juicy colours that casts energy and freshness of both the people we talk about and the style of the website itself.
Brand identity: Margherita Gaffarelli – Apricot Juice